Expanding audiences options

Not only has the internet it given audiences a platform for sharing their opinions but it has also given them a chance to share their own projects. Thanks to websites such as YouTube you don’t need to be famous to share your talents. Users can receive millions of views and even make careers by posting their videos to you tube, it gives the everyday person the chance to share what they can do with the rest of the world and receive recognition on it. This makes me think about the turn of power where the audience creates media for itself and instead of being told by record companies, publishing houses and television networks what is considered to be talented, funny or a piece of art. The consumer has the chance to not only have their own opinion but opportunity for them to share their opinions and talents with the globe. download


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